Web products built to perform, rank, and grow.
I build websites and web applications directly with founders and product teams, from architecture to deployment, without unnecessary layers between you and the code.
Let's talk about your projectThe Problem I Solve
Your website is slow, difficult to maintain, underperforming in search, or simply not converting the way it should. Or you're building a new web product and need a frontend that is reliable from day one, without hiring a full-time team or managing an agency with layers between you and the code.
I work directly with founders, marketing leads, and small product teams to build web products that are technically sound and aligned with business goals. I take responsibility for the frontend from architecture and implementation through deployment and ongoing improvements.
Professional Collaboration:
What You Actually Get
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Performance Built Into the Product: Fast loading, responsive interactions, efficient assets, and strong Core Web Vitals. Performance is treated as part of the product experience, not as an optimization task left for the end.
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Technical SEO from the Start: Semantic HTML, structured data, metadata, crawlable architecture, and rendering strategies that help search engines understand your content and give your pages a strong technical foundation for organic visibility.
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Accessibility from Day One: Accessible interfaces built into the frontend from the beginning, helping more users interact with your product and reducing the need for expensive accessibility fixes later.
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CMS & API Integrations, Cleanly Wired: Headless CMSs, APIs, third-party services, and deployment workflows integrated into a maintainable frontend. Your team can manage content without depending on a developer for every update.
How Your Project Gets Built
Four clear steps from idea to live product. Direct communication, weekly demos, and no black boxes.
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1. Tell me what you're building
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You share your product, goals, constraints, and current situation through a short project brief. I review everything and get back to you within 48 hours with a clear recommendation, technical approach, timeline, and budget.
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2. Define the technical path
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We have a focused discovery call to clarify priorities, requirements, content needs, integrations, and architecture. You know what we're building, why we're building it, and what it will take before development begins.
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3. Build & review every week
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I build the product in focused iterations and show you real progress in the browser every week. Short feedback loops keep the frontend aligned with your goals and prevent expensive surprises at the end.
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4. Deploy & support
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I handle the production deployment, final checks, and handoff. 30 days of post-launch support are included so issues can be addressed quickly and your team has a stable foundation to keep building on.
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The Right Stack for Your Site
When speed and content are the priority.
A strong choice for marketing sites, landing pages, blogs, and documentation. Static-first architecture keeps the frontend lightweight, fast, and straightforward to maintain.
- Marketing sites
- Landing pages
- Blogs
- Documentation
When the website becomes the product.
A strong choice for SaaS products, dashboards, authenticated experiences, and highly interactive applications where React and a more dynamic architecture make sense.
- SaaS products
- Dashboards
- Authenticated apps
- Interactive products
Frequently Asked Questions
Frontend Development | React, Next.js, Astro & Technical SEO
How much does a web project cost and how long does it take?
It depends on the scope, complexity, and technical approach. That's exactly what the project brief is for. You tell me what you're building, I review it and get back within 48 hours with a clear estimate, timeline, and proposed scope. No generic quotes, no unnecessary padding.
Can you improve my existing site instead of rebuilding it?
Often, yes. If the existing foundation is solid, a focused performance, SEO, or frontend overhaul can be faster and more cost-effective than a complete rebuild. I'll evaluate the current implementation and recommend the approach that actually makes sense.
What happens after launch? Can my team update content?
Yes. When the project requires it, I integrate a CMS and structure the frontend so your team can update content, manage assets, and add pages without needing a developer for every change. Documentation is included.
Will my site actually rank on Google?
No developer can guarantee a specific Google ranking because rankings depend on many factors beyond the frontend. What I can do is build a strong technical foundation with semantic HTML, structured data, crawlable architecture, Core Web Vitals optimization, and the appropriate rendering strategy.
React, Next.js or Astro? How do you decide?
Astro is usually a strong fit for content-focused sites where performance, simplicity, and SEO are priorities. Next.js makes more sense when the website behaves like an application and needs authentication, dynamic data, or significant interactivity. I'll recommend the approach based on what your business actually needs.
How do we communicate during the project?
Weekly demo calls where you see real progress in the browser, not slides or static status reports. Plus async updates on Slack or your preferred channel. You'll always know what has been built, what's next, and where the project stands.
Ready to turn your idea into a real app?
Tell me what you're building. We'll discuss the goals, constraints and the best technical path forward.
Tell me about your project